I HELP COMPANIES TURN TRENDS INTO OPPORTUNITIES.
What is relevant to know about urbanization? What developments will affect my business in the next 5 years? How does GenZ differ from other generations?
Understanding trends and shifts around you is crucial in order to better respond to people’s changing needs and aspirations – and to inspire new, impactful ideas and concepts for products, services, communication and strategy.
TRENDS
I’m passionate about understanding what drives change. By tracking and analyzing societal and cultural developments, I help you to zoom out and look at the bigger picture in order to get new impulses for your company.
INSIGHTS
Trends always describe changing attitudes, behaviors, needs and aspirations of people. Being able to better address them will enable you to create more meaningful answers.
STRATEGY
Matching trend insights to your strategy and goals is where the magic happens. I will make sure to deliver actionable insights that become a breeding ground for your next initiatives.
TRENDS ARE USELESS – IF THEY ARE NOT INTERPRETED AND APPLIED PROPERLY.
TRENDS ARE USELESS – IF THEY ARE NOT INTERPRETED AND APPLIED CORRECTLY.
I’m a German living in the Netherlands, a fan of buzzing Amsterdam that happily turned Cityquitter, a creative and visual thinker sometimes enjoying good old Excel sheets. I have a weakness for discovering new flavors and tastes on my travels but wish I was a better cook. I’m a book addict that turned podcast lover since e-biking to the office. I loved Captain Future when I was little – now I am allowed to time travel for my clients. And at the end of the day, I’m most satisfied if I’ve gotten you to look sideways to get your business forward!
TREND COLLECTIVE:
I regularly collaborate with other trend consultants, design researchers and foresight experts. I also have access to a broad international network of trend spotters and connoisseurs of local cultures. This way I can ensure that the right minds come together in projects, that insights into local markets are backed up and that deadlines are flexible.
LEARN HOW TO KEEP THE FINGER ON THE PULSE AND STAY RELEVANT.
WHAT OTHERS SAY…
“ For ING it is crucial for innovation to understand the changes around us and how the needs of our customers are evolving. Stefanie has become one of our trusted advisors in creating this understanding, as a trend analyst and innovation strategist. She has great ability to distill the relevant from ‘the noise’ – making insights actionable!
HANNE ÖSTERBERG
/////////////////////////////////
EXPLORATION LEAD
AT ING CHIEF INNOVATION OFFICE
“ Stefanie has supported our trend team at Philips Design during our intensive trend research program focusing on healthcare. It is great to work with Stefanie. When the topic is unknown, she dives into it to educate herself, in order to deliver the quality needed. She has excellent writing skills, and is able to curate trend content to the essence. She is able to provide inspiration and is never afraid to ask critical questions. When you give her a task, she delivers, which makes her a trustworthy partner in our often new and pioneering projects, where we have to find our way as a team.
Claudia Lieshout
/////////////////////////////////
Principal Design Research
at Philips Design
“ Stefanie has been my colleague / mentor / sparring and project partner for more than a decade now. She is smart, trustworthy, reliable and a source of inspiration. Besides being a great trend & cultural researcher and innovation strategist, she is a wonderful and generous mentor to her students and colleagues. Stefanie has supported me in many strategic trend research projects. Her strength are uncovering and crystalizing shifts and changes, structuring findings, verbalizing and visualizing the essence of insights – always having the business questions of her clients in focus, supporting them in their innovation process and in building resilient strategies.
SABINE KOPPE
/////////////////////////////////
SK STRATEGY
WHAT OTHERS SAY…
“ For ING it is crucial for innovation to understand the changes around us and how the needs of our customers are evolving. Stefanie has become one of our trusted advisors in creating this understanding, as a trend analyst and innovation strategist. She has great ability to distill the relevant from ‘the noise’ – making insights actionable!
HANNE ÖSTERBERG
/////////////////////////////////
EXPLORATION LEAD
AT ING CHIEF INNOVATION OFFICE
“ Stefanie has supported our trend team at Philips Design during our intensive trend research program focusing on healthcare. It is great to work with Stefanie. When the topic is unknown, she dives into it to educate herself, in order to deliver the quality needed. She has excellent writing skills, and is able to curate trend content to the essence. She is able to provide inspiration and is never afraid to ask critical questions. When you give her a task, she delivers, which makes her a trustworthy partner in our often new and pioneering projects, where we have to find our way as a team.
Claudia Lieshout
/////////////////////////////////
Principal Design Research
at Philips Design
“ Stefanie has been my colleague / mentor / sparring and project partner for more than a decade now. She is smart, trustworthy, reliable and a source of inspiration. Besides being a great trend & cultural researcher and innovation strategist, she is a wonderful and generous mentor to her students and colleagues. Stefanie has supported me in many strategic trend research projects. Her strength are uncovering and crystalizing shifts and changes, structuring findings, verbalizing and visualizing the essence of insights – always having the business questions of her clients in focus, supporting them in their innovation process and in building resilient strategies.
